14 free tools to diagnose, build, and operate your organic strategy
Free. No signup. No AI API costs. From diagnosing which game you're playing to pitching the pivot to your CEO — every tool answers a specific question that moves you closer to Compound.
Reveal the gap between activity and advantage
Game Identifier
Which organic game are you actually playing?
12-question behavioral diagnostic. Most teams say "Compound" but their actions prove "Capture." This tool shows you the truth.
Find your game →Growth Maturity Scorecard
8-dimension organic maturity assessment
Score your organic strategy across 8 dimensions: strategic clarity, content differentiation, POV density, sales feedback loop, compounding, team structure, positioning, and default status. Built for VPs, not SEO managers.
Score your maturity →Cost of Inaction Calculator
What is the Capture game costing you?
Enter your pipeline numbers. See the revenue gap between your current organic strategy and a Compound approach. Financial model with conservative, research-backed assumptions.
Calculate your gap →Traffic Quality Auditor
Permission traffic vs. influence traffic
Paste your GA4 data and see the gap between traffic that found you (permission) and traffic whose decisions you're shaping (influence). High traffic ≠ high leverage.
Audit your traffic →Content Decay Tracker
Find content that's losing authority
Enter your pages with traffic data over time. The tracker flags content that's decaying, categorizes each page, and generates a prioritized update-or-kill list.
Check for content decay →Create content that shapes decisions
Board Deck Generator
Pitch the organic pivot to your CEO
Answer 6 questions about your business. Get a structured 6-slide deck outline to justify the Capture → Compound transition to leadership. Copy-paste ready.
Generate your deck →Transition Risk Simulator
Model the 90-day pivot with guardrails
Input your traffic profile and see the 12-week transition modeled — including the valley, the recovery, and specific kill criteria. De-risk before you commit.
Simulate your transition →Decision-First Brief Builder
Start with the decision, not the keyword
Flips the typical content brief. Instead of "What keyword?", starts with "What decision does this help someone make?" Generates a complete brief.
Build your brief →Mental Shortcut Designer
Design how buyers categorize you
Workshop tool for engineering mental availability. Define the trigger moment, map current shortcuts, design yours, plan reinforcement.
Design your shortcut →Trust Signal Inventory
Audit your web presence for trust gaps
Systematic audit across 4 categories: social proof, authority, transparency, consistency. Scores your presence and surfaces the gaps that cost you deals.
Audit your trust signals →Maintain compounding without backsliding
Pre-Publish Gate
5 questions before anything goes live
The checklist that blocks weak content. If your piece can't answer these 5 questions, it's not ready. No exceptions.
Gate your next piece →Team Game Alignment Scorer
Is your team playing the same game?
8-question anonymous survey that reveals if marketing, sales, and leadership agree on what organic success means. Misalignment is the silent killer.
Score your alignment →Reference Rate Logger
Track when your content gets cited unprompted
Simple logging tool for sales and CS. Every time a prospect references your content without being asked, log it. The compound metric that matters most.
Log a reference →Your Dashboard
All your tool results in one view
Unified dashboard that connects your Game score, Maturity score, ROI gap, and Transition risk into a single narrative. Cross-tool analysis reveals what no single tool can.
View your dashboard →These tools reveal the gap.
The diagnostic closes it.
Tools show you the problem. The $1,500 diagnostic gives you the strategy, kill list, and 90-day roadmap to shift from Capture to Compound.
Find out what's actually broken →3+ new insights or full refund. No friction, no call.
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